With the growth of mobile users in the middle eastern\ncountries, Internet usage has been drastically expanded with an Internet\npenetration of 57.4% which is 8.1% more as compared to rest of the world.<\/p>\n\n\n\n
The recent figures have shown that, the past two years\nbrought significant changes for online shopping business in the middle east as\nmore than 75% of the population have an internet access with a booming 90% of\nthe population using smartphones to make online purchases. Among the 90% users,\nmore than 83% are satisfied with their online shopping experience. With this\nre-shape of e-commerce trends, the middle east has become the greatest evolving\neconomy in the world relating to the adaption of e-commerce within a short\nperiod of time.<\/p>\n\n\n\n
Social media and commerce<\/strong><\/p>\n\n\n\n With an increase in internet users, social media platforms\nhave also gained measurable changes since the past three years. There has been\na fair increase in the social media users as large population own a smartphone\nin their pocket. The term social commerce can be defined as the combination of\ncommerce (i.e. buying and selling of goods) and social element of the society,\nwith all these different activities happening over the common platform\nINTERNET. In simple words, Social Commerce is the natural blend of e-commerce\nassisting the firms to boost their sales through the social constituent and\ndiscounts. <\/p>\n\n\n\n Enriched shopping experience<\/strong><\/p>\n\n\n\n In this ever-changing business environment where everything\ndoesn\u2019t remain static, consumer shopping experience varies from time to time.\nSo, it is very important to enhance a customer shopping experience in order to\nmaintain brand loyalty. Social recommendation or Word of mouth proved effective\nand evidenced itself as rising sun for the e-commerce, which resulted in\ninnovation, escaping the usual limits of regular buying and selling between the\ntwo parties and the firms giving customers same types of discounts and coupon\ndeals just to lure them in buying their product. Some online portals offer best\ndeals like namshi coupon code, souq, Letstango, Ounass and Wojooh discounts.\nUnder the social sky of commerce, people have their own personal stylist\nthrough the growing option of buying curated products. Today a person can\nvirtually shop with his family without being present at that location. All\nthese factors help firms to increase audience reach and be able to create a\nfuturistic live shopping experience.<\/p>\n","protected":false},"excerpt":{"rendered":" With the growth of mobile users in the middle eastern countries, Internet usage has been drastically expanded with an Internet penetration of 57.4% which is 8.1% more as compared to rest of the world. The recent figures have shown that, the past two years brought significant changes for online shopping business in the middle east as more than 75% of the population have an internet access with a booming 90% of the population using smartphones to make online purchases. Among the 90% users, more than 83% are satisfied with their online shopping experience. With this re-shape of e-commerce trends, the […]<\/p>\n