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Discover ten\neffective strategies to keep customer relationships strong during the Covid-19\ncrisis. Build the resilience of your brand in a way that will have a lasting\npositive impact \u2013 even when normality returns!<\/p>\n\n\n\n
Many\nbusinesses are feeling the pinch as clients and employees grapple with the\nimpact of the Coronavirus. While we may not be able to entirely mitigate the\nimpact that this challenging period will have, there are lots of constructive\nways that we can soften the blow! Decisive and positive action holds the power\nto turn adversity into opportunity. Follow these excellent tips on customer\ncommunication to transform your brand into a beacon of positivity that clients\nwill gravitate towards.<\/p>\n\n\n\n
1. Share\nYour Coronavirus Customer Strategy<\/strong><\/p>\n\n\n\n In times of\nuncertainty, providing a sense of authority and reassurance is a strategy that\nwill put your customers\u2019 minds at ease. Whether you are still seeing clients,\nbut only by appointment \u2013 or are introducing new hygiene strategies to maintain\ntheir wellbeing, ensure your patrons know that you are making their safety a\ntop priority.<\/p>\n\n\n\n 2. Be\nHonest About Expectations<\/strong><\/p>\n\n\n\n Poor\ncommunication can leave a bitter aftertaste for clients. If projects are likely\nto be delayed, or locations closed, let your clients know in a timely manner.\nNo customer wants to make a wasted journey or anticipate something that doesn\u2019t\ncome to fruition. In contrast, when you share, you can collaborate towards the\nbest possible outcomes!<\/p>\n\n\n\n 3. Share\nWhat You\u2019re Doing For Employees<\/strong><\/p>\n\n\n\n When\ncustomers feel your brand is being transparent, it inspires greater trust. This\nis a powerful steppingstone on the road to brand loyalty, for which there is no\ndetour! Share the ways that you are supporting your employees, and why you\u2019ve\nmade the choices that you have. By demonstrating empathy and authenticity, you\nwill gain great respect from your customers.<\/p>\n\n\n\n 4. Get\nInvolved In Local Initiatives<\/strong><\/p>\n\n\n\n Some\nbusinesses may find that there are local schemes that they can get involved in.\nBe it fundraising for local food banks, or volunteering to deliver medication\nto vulnerable members of the community. Demonstrating that you care about\nothers will leave a lasting impression of the best kind. Clients who choose to support\nyour cause will feel empowered in turn through positive participation.<\/p>\n\n\n\n 5. Take\nInto Account The Way Clients\u2019 Lives Have Changed<\/strong><\/p>\n\n\n\n Make the\nmost of social media and email marketing during lockdown by providing extra\ncontent that is interesting, fun, or entertaining. By establishing your brand\nas worthy of attention while everyone is stuck at home, you can ensure that you\nremain relevant while life is on hold.<\/p>\n\n\n\n 6.\nConnect With Major Clients Using A Gifting Service<\/strong><\/p>\n\n\n\n If lockdown\nhas left you no choice but to put substantial projects on hold, make a gesture\nof good faith to demonstrate your client commitment. Gift delivery services\nhave rolled out effective no-contact delivery strategies that make gifting safe\nand simple. From sweet treats to wellness products, there are lots of ways that\nyou could express how much you value your client\u2019s patience.<\/p>\n\n\n\n 7. Give\nCustomers The Chance To Be Heard<\/strong><\/p>\n\n\n\n While you\ncannot currently predict how long the Coronavirus crisis might last, you can\nmake sure your customers feel seen and heard. A courtesy email or phone call\nextending regret over current disruptions, and letting clients know that you\nare there to support them, could be invaluable \u2013 especially for clients who are\nisolated during lockdown. <\/p>\n\n\n\n 8. Use\nAll Of The Channels Of Communication In Your Toolkit<\/strong><\/p>\n\n\n\n The ways\nthat different customers receive information that you share can vary greatly.\nResearch from LivePerson revealed that Millennials and Gen Z tend to prefer\ntext-based communication over any other, while Gen X still prefer a more\npersonal phone call. Similarly, different demographics favour different social\nmedia platforms. Consider adding a Coronavirus landing page on your website and\ndirecting all posts back towards it.<\/p>\n\n\n\n 9. Share\nPositive Ideas And Advice<\/strong><\/p>\n\n\n\n A proportion\nof your customers may be feeling more anxious than usual thanks to the Covid-19\npandemic. Become a positive presence that counteracts worrying news stories and\nstressful circumstances by sharing uplifting and constructive content and\nadvice.<\/p>\n\n\n\n 10.\nProvide Promotions That Can Be Redeemed When Normality Resumes<\/strong><\/p>\n\n\n\n While\nclients may not be able to purchase as usual during the current crisis, you can\nsecure their custom once life gets its rhythm back. A special discount or\nreward that can be used down the road provides a personal touch and makes you\nthe first port of call when your services are back up and running.<\/p>\n\n\n\n By Lizzie <\/p>\n\n\n\n Source: teapot\ncreative<\/p>\n","protected":false},"excerpt":{"rendered":" Discover ten effective strategies to keep customer relationships strong during the Covid-19 crisis. Build the resilience of your brand in a way that will have a lasting positive impact \u2013 even when normality returns! Many businesses are feeling the pinch as clients and employees grapple with the impact of the Coronavirus. While we may not be able to entirely mitigate the impact that this challenging period will have, there are lots of constructive ways that we can soften the blow! Decisive and positive action holds the power to turn adversity into opportunity. Follow these excellent tips on customer communication to […]<\/p>\n