twofour54, the Abu Dhabi-based media, entertainment, and gaming hub, has announced that it is expanding its world-class production facilities through pioneering Virtual Solutions.<\/p>\n\n\n\n
Launched in partnership with the Canadian media firm Ross Video, the new offering includes Virtual Studios, Virtual Production services, and Extended Reality features. Featuring the latest 3D graphics and augmented reality (AR) technologies, it the first facility of its kind in the Middle East.<\/p>\n\n\n\n
Using state-of-the-art cameras, virtual monitors, floating AR elements, and customisable virtual sets, twofour54\u2019s Virtual Solutions offer a comprehensive service for film, TV, and advertisement producers, broadcasters, event organisers, and gaming companies. The Virtual Studios are powered by three of Ross Video\u2019s Voyager graphics platforms, which are based on the market-leading Unreal Engine to provide high-quality photorealistic visuals.<\/p>\n\n\n\n
Virtual Studio\u2019s cutting-edge technology provides enhanced flexibility, allowing production companies to quickly change a set, deploy a new scene and look, or share a studio space with other businesses without any downtime due to set construction. Each of these benefits reduces the time and cost of production, limits negative environmental impact, and allows producers to focus on creating engaging and innovative content that captivates their audience.<\/p>\n\n\n\n
Complementing the physical Virtual Studios facility, Virtual Production allows companies to create flexible production teams that can execute a variety of tasks remotely whilst the talent, news anchor or event host is on set. This service is provided by Ross Video\u2019s cloud-enabled remote contribution solution, Interstellar.<\/p>\n\n\n\n
Rounding out the Virtual Solutions, twofour54 will provide a full range of Extended Reality (XR) services, a new production trend for on-premise production that utilises a combination of real and virtual environments and interactions to reduce the cost of production. Available for live or pre-recorded content, twofour54\u2019s XR services feature large format LED screens that act as a direct replacement to traditional green screens.<\/p>\n\n\n\n
Katrina Anderson, Director of Commercial Services, twofour54, said, \u201cBy providing flexible, technology-driven solutions that can create production cost savings as high as 80 percent, this is what Virtual Studios is set to accomplish, so we are proud to be the first to bring this offering to the region through the end-to-end partnership with Ross Video and Rocket Surgery.\u201d<\/p>\n\n\n\n
She added, \u201cFollowing the launch of twofour54\u2019s new home at Yas Creative Hub, we continue to provide the very best facilities and services to the creative industries ecosystem in Abu Dhabi. Being a core driver of the emirate\u2019s economic development, we will continue to advance the media sector over the coming months and years.\u201d<\/p>\n\n\n\n
To support production companies looking to capitalise on the new virtual studios, twofour54 partner Rocket Surgery, the creative arm of Ross Video, will be on hand to provide design and creative services. These services will include design consultations with the client, creative project management, and a range of graphics packages.<\/p>\n\n\n\n
The launch of Virtual Studios is part of twofour54\u2019s commitment to providing the creative industries with all of the tools they need to succeed. This is the latest addition to twofour54\u2019s existing facilities, which includes a 300,000 sqm backlot comprising of 219,000 sqm of land for production companies to build their own sets, 81,000 sqm of standing sets, a range of studios, an experienced production, creative and technical crew, and multiple post-production houses to choose from.<\/p>\n","protected":false},"excerpt":{"rendered":"
twofour54, the Abu Dhabi-based media, entertainment, and gaming hub, has announced that it is expanding its world-class production facilities through pioneering Virtual Solutions. Launched in partnership with the Canadian media firm Ross Video, the new offering includes Virtual Studios, Virtual Production services, and Extended Reality features. Featuring the latest 3D graphics and augmented reality (AR) technologies, it the first facility of its kind in the Middle East. Using state-of-the-art cameras, virtual monitors, floating AR elements, and customisable virtual sets, twofour54\u2019s Virtual Solutions offer a comprehensive service for film, TV, and advertisement producers, broadcasters, event organisers, and gaming companies. The Virtual […]<\/p>\n