The UAE is continuing to maintain its regional and international
leadership as a distinguished travel destination and a preferred country
for living and working.
Due to the directives of its leadership, the country witnessed progress
in terms of outcomes and indicators, which confirmed its recovery from
the COVID-19 pandemic.
The country has strengthened its position on the world tourism map,
becoming a leading international tourism destination and a top ten
country in several international competitiveness indexes related to the
tourism, travel and hotels sectors in 2021.
Emirati hotels attracted nearly six million visitors who spent 25
million hotel nights in the first quarter of 2022, an increase of 10 per
cent compared with the same period of 2019. Moreover, their period of
stay in hotels grew by 25 percent during the same period, while the
hotel occupancy rate was 80 percent, one of the highest internationally.
Hotels achieved earnings totalling Dhs11 billion in the first quarter of
2022, an increase of 20 percent compared to the same period in 2019.
These hotels resumed activities at full capacity, totalling nearly
200,000 hotel rooms.
In terms of flights and hospitality, the number of passengers who
arrived at the country’s airports exceeded 20 million in the first
quarter of 2022, compared to 8.6 million in the same period of 2021, an
increase of 135 percent.
The contribution of the travel and tourism sector to the country’s GDP
over the past three years was 3.4 percent, totalling 15 percent compared
to 11.6 percent in 2019.
These indicators underscore the growing confidence in the UAE’s tourism
sector and its prominent local or international reputation, as well as
the efficiency of its sustainable tourism policies and the success of
its initiatives, campaigns and exhibitions aimed at supporting the
tourism sector.
The Ministry of Economy and its partners from federal and local
authorities, in collaboration with the private sector and tourism
organisations, drafted a comprehensive national strategy to attract
tourists and enhance the country’s stature as a sustainable tourism
destination, with a focus on foreseeing the future, innovation and
technology.
The internal tourism strategy complements the UAE’s national tourism
development strategy, given its key role in attracting tourism-related
investment and income and bolstering the tourism sector’s growth. The
sector witnessed an increase in spending by local tourists in 2020 which
stood at 33 percent, compared to 67 percent by international tourists.
In 2019, spending by local tourists was at 22 percent, compared with 78
percent by international tourists.
One of the key features of the internal tourism strategy launched in
2020 is the marketing of major natural, cultural, heritage and
historical attractions in the country, as well as developing the
country’s tourism services, highlighting the beauty of the tourism
experience offered by each emirate, and promoting recreational, cultural
and community activities to improve the attractiveness of each emirate.
Tourism initiatives and programmes are a key part of the country’s
internal tourism strategy. The World’s Coolest Winter Campaign was at
the forefront of these initiatives, achieving outstanding successes
around the country. The second edition of the campaign, which kicked off
in mid-December 2021 and lasted till the end of January 2021, recorded
proceeds totalling AED1.5 billion and attracted over 1.3 million
visitors over 45 days.
The campaign highlighted the country’s environmental and sustainable
tourism advantages and allowed visitors from all emirates to visit
natural reserves, oases, mountains, islands and beaches to enjoy their
biodiversity, while desert tourism featured interesting safaris.
As part of its efforts to diversify its sources of income and its
strategic development plan, as well as to develop the tourism sector,
the UAE launched a unified tourism identity that complements its visual
media identity, to consolidate its global image and stature and unity
efforts and energies to celebrate its success.
Expo 2020 Dubai attracted record numbers of tourists and tourism
proceeds and highlighted the leadership of the travel, tourism,
hospitality and entertainment sectors. The event successfully attracted
over 24 million visitors over six months.
After Expo 2020 Dubai, Expo Dubai City will be opened in October 2022,
which will make the country a new world-class destination and improve
the national tourism environment, most notably in terms of business
tourism.
In February 2022, the UAE witnessed the launch of a unique tourism
milestone, the Museum of the Future, which is a historical icon that
features various theatres and high-tech labs.
UAE continues to maintain its leadership in tourism
