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UAE’s du wins ‘Smart Data Excellence Award’ at SDS+ Data Awards 2022

Du, from Emirates Integrated Telecommunications Company (EITC), has won the “Smart Data Excellence Award” in the telecommunications category at the ninth edition of the Smart Data Summit Plus & Awards 2022.


The award was received by Mr. Jasim Al Awadi, Head of Government & Key Accounts Segment at du, for the telco’s ambitious contribution towards the Digital Economy. Smart Data Summit is the largest annual Big Data Analytics event in Dubai. The 9th edition of the Smart Data Summit Plus & Awards brought together over 400 senior data, AI, and analytics leaders from the MENA region all under one roof to explore advancements in technology and network.
The Smart Data Excellence Award celebrates an organization within the telecom sector for their outstanding use of data analytics to optimize customer experience, personalize services for strong brand loyalty, stay ahead of the competition and boost revenue, as per the statement.
du was praised for its ambitious information and communications technology (ICT) products and services provided in the region.
According to the statement, “Coupled with digital transformation efforts, du successfully inspired enterprises to commence their digital maturity journey by adopting cutting-edge technologies and solutions across their organization.”
By embracing innovative technology both internally and externally, du has actively been strengthening government and industries ahead of the digital curve.
Earlier this month, du signed a memorandum of understanding (MoU) with the UAE Ministry of Industry and Advanced Technology (MoIAT) in order to join the Champions 4.0 Network to support small and medium enterprises (SMEs).