17 Jun 2024 00:00:00 AM Breaking News
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DhabiDepartment of Community Development launches 'Sports for All Policy' in Abu DhabiSharjah Ruler establishes Sharjah Digital DepartmentSharjah draws key industrial investmentsDubai Investments confirms first overseas project - in AngolaSheikh Mohammed announces launch of winter tourism campaignADX confirms Ghannam Butti Al Mazrouei as new ChairmanDubai's Umm Suqeim Street set for Dh332m upgradeGold prices in Dubai Today Sunday 7 January 2024Emirati astronaut Sultan Al Neyadi appointed to UAE Cabinet in reshuffleUAE delegation participates in UN Peacekeeping Ministerial Meeting in GhanaDubai announces Dh278m street lighting project to improve safetyUAE President receives condolences on the passing of Sheikha Mahra Bint Khaled Al NahyanIntegrated Transport Centre announces its services schedule during New Year HolidayUAE President confers Nigerian Ambassador Medal of Independence of First OrderShabab Al Ahli soar to UAE Super Cup glory in thrilling Dubai comebackUAE: Beware of foggy weather in Abu Dhabi, sunny and partly cloudy in Dubai, SharjahRed alert for fog in parts of Abu Dhabi, pleasant weather across the UAE today, minimum temperature at 7°CEmirates Road temporarily closed due to floodingSharjah announces 1 January as official New Year holiday for government entitiesUAE announces New Year holiday for both government and private sectorsDubai Municipality launches Future Foresight PlanAfter Abu Dhabi's Bayanat-Yahsat merger, 'Space42' will be the outcomeSharjah Shopping Promotions kicks off 2023 editionKuwait's Amiri Diwan announces demise of Sheikh Nawaf Al-Ahmad Al-Jaber Al-SabahGPSSA: New Federal Decree Law No. 57 of 2023 encourages Emiratis to join labour marketUAE launches three water desalination plants to supply Gaza with drinking waterAl Qassimi Hospital saves patient with early heart attack using Japanese Makoto deviceNCM warns of fog formation and poor visibilitySharjah Chamber rolls out strategic business leadership programme for government 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Emirates launches new signature livery for its fleet

"Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy."

Eagle-eyed plane spotters and fans will immediately notice changes to the tailfin and wingtips.  In this latest design, the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy "popping" out in reverse white. Passengers onboard with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.

The signature gold "Emirates" lettering across the main body in English and Arabic is also bolder, and 32.5% larger. On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005.  The website URL "Emirates.com" has been dropped from the design.

This is the 3rd iteration of Emirates’ official aircraft brand colours. The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow