UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, with 800 hotels across 40 brands in 100 countries, is experiencing a successful year in 2023. The room revenues, room nights, and total domestic and international stays year-to-date (YTD) have consistently surpassed the previous best year, 2019.

The Q3 results have played a significant role in GHA's achievements in 2023. Hotel revenues in Q3 have increased by 41 percent compared to Q3 2022, and room nights have seen a year-on-year growth of 31 percent. These positive figures were highlighted in a release by GHA.

The total revenue for 2023 YTD has reached $1.7bn, which is a remarkable 101 percent higher than the same period in 2022. This substantial increase in revenue demonstrates the success and growth of GHA.

Furthermore, the GHA DISCOVERY program has experienced a surge in enrollments, with a 46 percent rise in Q3 compared to Q3 2022. This milestone achievement has led to a total membership of over 25 million during the period.

GHA CEO Chris Hartley expressed his satisfaction with the outstanding performance of GHA in Q3, attributing it to the strong demand for travel and the addition of 21 new properties across 14 brands since the beginning of the year. He also emphasized the significant growth in GHA DISCOVERY membership, which has exceeded 25 million.

Overall, GHA's success in 2023 can be attributed to its strong performance in Q3, driven by high demand in key markets and the expansion of its loyalty program.The GHA hotel brand properties in Spain, Thailand, and Italy are the top three countries driving room revenue gains in 2023 YTD. Following closely behind are Singapore and the UAE, which rank fourth and fifth, respectively. This reflects the strength and popularity of the GHA hotel brand properties in these markets. Additionally, there has been a significant 90 percent increase in D$ rewards currency redemptions compared to Q3 2022. GHA DISCOVERY members have the ability to earn D$ at one hotel and redeem them at any property or brand within the alliance. As a result, total cross-brand revenue reached $79m in Q3, a 55 percent increase compared to Q3 2022. This positive trend builds upon the $135m total cross-brand revenue generated in H1 2023, and GHA is on track to surpass its 2022 cross-brand total. The forecast for year-end total cross-brand revenue is $280m. The rewards currency, D$, is valued at $1 and provides flexibility, transparency, and ease of use for GHA DISCOVERY members. This rewards program puts more money into the pockets of members and delivers significant incremental revenue to the hotel brands. It is anticipated that there will be further increases in redemptions before the end of the year as members use their D$ for winter vacations and engage in additional spending, resulting in a strong finish to a record-breaking 2023.