FOUNDED IN 1998 AS A SMALL SCALE YET AMBITIOUS TRADING FIRM, AL WIFAQ GENERAL TRADING LLC (FORMER NAME – AL WIFAQ ELECTRONICS LLC) HAS NOW GROWN IN REPUTATION, SIZE AND PRODUCT PORTFOLIO TO BECOME ONE OF THE LEADING PROFESSIONALLY MANAGED TRADING / DISTRIBUTION FIRM IN UNITED ARAB EMIRATES.
ALL THE PERSONNEL OF AL WIFAQ, FROM THE WORKERS AT THE WORKSHOP TO OUR QUALIFIED AND PROFESSIONAL STAFF AND FROM ADMINISTRATORS TO SALES REPRESENTATIVES - MAINTAIN A SPIRIT OF ENTHUSIASM, DRIVE AND INNOVATION, A SPIRIT WHICH HAS SERVED US SO WELL SINCE THE EARLY PIONEERING DAYS. “OUR CORPORATE PHILOSOPHY FOCUSES ON DEVELOPING MUTUAL TRUST WITH OUR CUSTOMERS AND SUPPLIERS THROUGH ADHERING TO THE HIGHEST ETHICAL STANDARDS & PRINCIPLES”. DUE TO OUR VAST EXPERIENCE, WE ARE PROUD TO REPRESENTS OURSELVES AS GULF RENOWNED SUPPLIERS OF ELECTRONICS & HARDWARE TOOLS OF LEADING GLOBAL ‘BLUE-CHIP’ BRANDS. 
AT AL WIFAQ, OUR MOTIVE IS "TO SUCCEED, WHERE SUCCESS MEANS NOTHING BUT CUSTOMERS’ SATISFACTION". TO US THIS MEANS STAYING COMPETITIVE AND WORKING SMARTER. THE PRODUCTS AND SERVICES OF AL WIFAQ ARE PROVIDED UNDER COMPANY STANDARDS THAT EXCEED CUSTOMER EXPECTATIONS. NO COMPROMISE WITH QUALITY IS PERMITTED AS QUALITY IS THE RESPONSIBILITY OF EACH EMPLOYEE AT AL WIFAQ. AT AL WIFAQ, WE TRY TO KNOW OUR CUSTOMERS AND LISTEN TO WHAT THEY HAVE TO SAY. BY PARTICIPATING WITH OUR CUSTOMERS WE STAY IN TOUCH WITH THEIR NEEDS, CREATING THE OPPORTUNITY TO PERFORM ON THE "CUTTING EDGE" OF TECHNOLOGY AND REMAIN AT THE FOREFRONT AS WELL.