Badri Electro Supply and Trading Company (“BESTCO”) commenced operations in Dubai, United Arab Emirates in 1975 to develop and promote a brand named Nova.
Track- record 
The company commenced trading in 1975 with one outlet catering the heart of the city essentially to the retail market. Today the company has leapfrogged with six showrooms catering to the retail and wholesale trade in the local market and international market covering Iran, CIS & East Europe , Africa , GCC, India, Pakistan & Bangladesh . The company has achieved an impressive year-on-year growth. 
Products 
The company deals essentially in electronic goods and home appliances. Under the leadership of the partners, the company has been able to successfully position itself in the competitive market by developing its own registered brand of electronic goods and home appliances under the name of  These products are manufactured and imported from the Far East and sold worldwide. 
The product range includes LCD Television, Audio Systems, DVD/VCD Players, Car Audio & Speaker, Telephones, Home & Kitchen Appliances such as mixers, grinders, vacuum cleaners, gas tables, heaters, Air Conditioners, Washing Machine, Refrigerators etc. with over 540 products range.  is widely available in all continents of the world.