Established in 1991, Lawand Trade single-handedly pioneered the export of Australian branded, processed, packaged foods and beverages to the Middle East.Since then and through its own permanent Regional Sales, Marketing & Support Office in Dubai and its own 6 permanent Market Liaison offices across the region, it has introduced and grown in these markets over 150 such brands.
Lawand Trade’s own warehouse in Sydney is in constant upgrade, now being AQIS certified, Halal certified, encompassing comprehensive value-add capabilities and tightly abiding by all the regulations imposed by the relevant Australian Authorities. It is fully equipped to handle dry, confectionery, chilled and frozen products. Efficiency, balanced with tight quality controls, result in service levels on shipment deliveries recognised as the highest in our industry.
In 2008, Lawand Trade took the corporate decision, yet another one unprecedented in its industry, to prune the overheads in each of its offices and to set up its own, full-fledged back office in Bangalore, India. With modern and robust systems and procedures connecting numerous international offices spread over 14,000 kms, Lawand Trade’s infrastructure gives it a formidable platform for cost-effective growth.
Its own comprehensive in-market research in 7 East Asian markets throughout 2013 led Lawand Trade to identify glaring opportunities and to take the strategic decision to implement its unique business model across these markets. Significant progress has been achieved, on a multitude of levels, since then. And the planned roll-out continues.
Lawand Trade has continued, over the years, its sacrosanct view that happy, devoted, challenged, driven team members are an absolute necessity for providing both superior clients service and for actively contributing to the development of the company and the brands it grows. Team members with similar values, based on attitude and not aptitude are recruited, are extensively trained and are provided with open-ended opportunities. Personal growth and company growth is the retention strategy.